LinkedIn Ads

Before deciding what informational or promotional content to display through your ads, take a step back to understand what values ​​and solutions you need to communicate to your potential clients on LinkedIn.

I’m not just saying this: if users can’t care about your offer, your LinkedIn ad conversion rates will drop inexorably.

You have to work in a professional way. LinkedIn has no room for crude content.

Uniqueness – Forget all those obvious and trite phrases like “we are leaders in the industry” or “our purpose is to achieve your goals.”

Answers to real problems: don’t imagine or assume, ask your sales representatives directly what difficulties the customers you deal with daily encounter most often.