A white label marketing works as a strategy to attract customers or boost demand for them. In this case, when acquiring a product or service at a low cost, produced by another business professional under your name.

In this way, it does not matter if you are not an expert in this service. The important thing is to acquire it from a specialized company that leaves your name high, and thus your client is satisfied.

The fundamental objective of the white label in digital media is to develop an action plan that is in line with the objectives of the business that hires you.

 What is the white Label Marketing used for?

The white label in marketing was born to cover demand. Let’s give an example: You are a programmer, and you are in charge of creating only and exclusively web pages and applications. What if one of your clients asks you to take charge of the branding strategy? Or manage content with a tone that is consistent with brand insight?

You could answer that it is not in your capacity to handle these strategies, or you could outsource this service at a low cost, have a minimum profit margin and thus consolidate a client.

So while brands have been in charge of covering these demands in small and medium-sized companies that are beginning to consolidate in the market.

 How to Choose the best White Label Marketing Company?

Now that we have reached this point, you may be wondering, what characteristics must a white label company have to be reliable?

 If you click through to their website but they don’t have a blog section, this could mean a red flag. According to data released by expansion magazine, 78% of consumers make their decisions depending on the communication tone of the brand.

If you cannot observe how they address the public, how will you know that they will provide a quality service? Remember that for two companies to have an alliance, it is important that both have the same objectives and values.

Online Portfolio

Although one of the values ​​that an outsourced company has is anonymity and transparency, it must have a repertoire of works that it has carried out successfully.

This outsourced company can be in charge of developing samples that are only seen by the public that will acquire the service and not precisely samples of work that they have done for other clients.

Only then can you know what to expect from this brand and how it would fit with your client’s expectations.

Types of white-label digital services

Just as we talked about the characteristics that a white label should have, we will talk a little about the digital services that they can offer:

 White Label Digital Marketing

One in two companies in Spain acquires external digital marketing services.

In a market where the user is increasingly intelligent and wants to guarantee the shopping experience, content marketing must be intuitive and effective and go hand in hand with a tone where it is clear that the client’s needs are understood, and we know how to satisfy them.

So if you are starting your first marketing agency and you do not have trained personnel, it is best to hire these services and thus respond to your client with clear objectives that are in line with their business.

 White Label SEO

Google search engines are increasingly important since if your business is not on the internet, you are not at all. So it is very likely that this is the service with the most demand in your company and with little time capacity to cover it.

Hiring a white-label SEO service from another company allows your clients not to abandon the services of your agency to go to the competition.

At Wivro, we offer web positioning services that you can offer your clients at a low cost and in a professional manner.

White Label Hosting

The service of web storage plans and services is one in the most demand when starting a business web page.

So when hiring a hosting web service, the external company will be in charge of creating plans adapted to the needs of your clients.

Note: There are companies that do not have time to purchase each of these digital services separately.

For this reason, it is important that if your work team does not fully manage the elements, you have a trustworthy outsourcing company whom you can call upon at times when a client wants to start a web page from scratch.